Position Summary
WGL Energy Services is a leading regional energy services company dedicated to providing innovative and reliable energy solutions to residential and business customers. We are seeking a highly motivated and experienced Marketing Coordinator to support our marketing team and contribute to the execution of our marketing strategies.
Position Summary:
The Marketing Coordinator will play a key role in supporting various marketing initiatives, including digital marketing, content creation, paid/earned/owned marketing coordination, and marketing analytics. This role requires strong organizational skills, excellent written and verbal communication, and a passion for marketing. The ideal candidate will have a solid foundation in marketing principles and a desire to learn and grow within a dynamic team.
Tasks and Responsibilities
Support the development and execution of marketing campaigns across various channels, including digital, social media, and email marketing.
Assist in the creation of marketing content, including website copy, blog posts, social media updates, email newsletters, and marketing collateral.
Support market research and competitive analysis to identify trends and opportunities.
Monitor and analyze marketing data and website analytics to track campaign performance and identify areas for improvement.
Prepare marketing reports and presentations summarizing key metrics and insights.
Manage social media accounts and engage with followers across relevant platforms.
Assist with the development and management of marketing budgets.
Maintain marketing databases and ensure data accuracy.
Support the sales team with marketing materials and sales enablement tools.
Collaborate with internal teams and external vendors to ensure smooth execution of marketing projects.
Assist in maintaining website content and ensuring accuracy and with the most up-to-date content.
Perform administrative tasks related to marketing projects, such as processing invoices and managing vendor relationships.
Contribute to the development and implementation of new marketing initiatives.
Qualifications, Skills and Abilities
Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
2-4 Years in a marketing role required
Strong understanding of marketing principles and best practices.
Experience with marketing analytics tools (e.g., Google Analytics/GA4) and reporting.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Experience with social media management tools.
Strong organizational skills and attention to detail.
Ability to work independently and as part of a team.
Experience with CRM and marketing automation platforms is a plus.
Knowledge of the energy services industry is a plus.
Experience with content management systems (CMS) is a plus.
WGL Energy
Washington États-Unis
www.wgl.com/
