Description
Requisition ID: 17612
Summary
Lead the strategic development of a market analytics and performance platform and architecture that provides the foundation for data-driven decision making within the Brand Strategy and Insights team while also supporting the overall Community, Communications and Marketing (CCM) team.
Overall, this role will be responsible for leading the team that identifies future trends, performs advanced analyses and supports the on-going tracking and measurement of key performance indicators (KPI's) that significantly impact SRP's brand and marketing strategies.
What You'll Do
- Support an integrated CCM team model that leverages the bi-modal capabilities of business intelligence and data science to create a market analytics competency and performance center that provide insights into future trends.
- Manage and support the CCM data warehouse in a manner that provides consistent, accurate, repeatable information delivered in standard reports and dashboards requested by internal business partners and drives brand strategy and integrated marketing communications.
- Ensure that the department not only provides a descriptive analysis of past events, but also leverages available data to perform exploratory analysis, using speed and agility, to evaluate uncertain conditions with uncertain outcomes. This approach will be key in the creation of predictive modeling and future forecasting.
- Manage team's data science expertise to ensure "Voice of the Customer" representation in the department's outputs, leveraging market segmentation initiatives to ensure customer behaviors and preferences are represented in reporting, analysis and measurement activities.
- Leverage data to create KPI's that demonstrate how marketing activities affect stated objective, customer engagement, satisfaction and customer experience.
- Create systems and processes that adapt to customer demands in real-time.
- Act systematically to improve marketing strategy, market research, product development and content development and communications efforts.
- Identify new technology products and gaps as an effective means of isolating and closing gaps when implementing analytics and business intelligence technologies and systems.
- Ensure that the development of a competency center that will deliver strategic and analytical support for decision-making within CCM and can facilitate the growth of data-driven decision-making throughout SRP.
- Determine and apply best practices for technology, analytics and measurement, using agile methodology for projects.
- Manage and handle all customer and proprietary information in a manner that adheres to SRP guidelines, including adherence to regular IT audits to validate and confirm continued handling of sensitive data.
- Negotiate vendor contracts as needed.
What It Takes To Succeed
- Degree in Quantitative Business Analysis, Statistics or related majors.
- Excellent oral, written and presentation skills.
- Ability to perform multiple assignments concurrently.
- Ability to facilitate and lead work teams within the department, with internal business partners and with outside contractors in support of department and corporate objectives.
- Ability to work cooperatively and collaboratively within the department in support of CCM's integrated marketing structure.
- Ability to be discreet in the preparation and handling of proprietary and sensitive information.
- Ability to use and interpret results from complete data models.
Experience
- Minimum of eight years cumulative and progressive professional experience.
- Ten years of progressive experience in a marketing, planning or computer science/database management role preferred.
- 3 years of managment experience preferred.
Education
Completion of a Bachelor's Degree from an accredited institution that prepares the employee for the assignment.
Contact
SRP
Arizona United States
www.srpnet.com
From the same organization
12 Feb, 2025
