We're looking for a Designer to join the Vivint Creative Team to work with our Digital Marketing Department. This position will play a pivotal role in designing impactful, high-performing creative assets for our display and paid social media channels. This role is ideal for a versatile designer who thrives on collaboration, takes initiative, and actively contributes to our overall advertising strategy.
As part of our creative team, you'll work closely with digital marketing and media buyers to develop visually compelling and performance-driven content that adapts across various platforms and formats. The ideal candidate has experience in lead generation and understands how design impacts campaign results throughout the funnel.
Key Responsibilities
1. Ad Design & Creation
- Develop visually compelling ads for a variety of paid social and display platforms (e.g., Facebook, Instagram, Google Display Network, TikTok, LinkedIn, etc.).
- Create ads in a variety of common ad formats including static, carousel, animation, and video.
Strategize creative for sitewide promotions, including homepage hero components.
- Create attention-grabbing animations and motion graphics to enhance user engagement.
- Edit video content for short-form ads, ensuring alignment with brand guidelines and campaign objectives.
2. UX and Landing Page Optimization
- Design visually appealing and conversion-focused landing pages with a clear understanding of user experience principles.
- Enhance landing page imagery, such as hero banners and call-to-action visuals, to improve page performance.
- Collaborate with developers and UX specialists to implement your designs effectively.
- Design and implement user-friendly layouts with clear content hierarchies and heading structures that enhance readability, accessibility, and SEO performance by aligning with search engine best practices and user intent.
- Collaborate with Website Operations on designs for A/B testing and improvements to increase website conversion rate
3. Creative Adaptation for Platforms
- Design and adapt creative assets for different ad platforms, ensuring compliance with each platform's technical specifications (e.g., aspect ratios, file sizes, and character limits).
- Customize designs to cater to audience preferences across formats such as carousel ads, story ads, in-feed posts, and display banners.
4. Infographic and Blog Support
- Design infographics and visual assets to complement blog content, elevating the storytelling experience.
- Collaborate with content writers to ensure visual consistency and alignment with the narrative of mid-funnel experiences.
- Experience with data visualization tools (e.g., Tableau, D3.js) and the ability to translate complex data into actionable, user-friendly visuals is a plus but not required.
5. Creative Strategy & Ideation
- Actively participate in brainstorming sessions to develop new concepts and campaign themes.
- Provide creative recommendations based on performance data and emerging trends in digital marketing.
- Act as a partner to strategists, proposing innovative solutions to drive engagement and lead generation.
- Act as advocate between brand management and marketing performance
6. Ad Platform Setup & Asset Management
- Prepare, optimize, and upload creative assets into ad platforms, ensuring accurate setup and tracking alignment.
- Maintain an organized repository of creative files for easy access and version control.
- Collaborate with media buyers to troubleshoot any technical issues with creative assets.
7. Campaign Performance Collaboration
- Work with analysts and strategists to understand how creative assets perform and make data-driven adjustments for optimization.
- Develop iterations of high-performing creatives to test and refine for maximum ROI.
What We're Looking For
- Technical Skills:
- Proficiency in design tools (Figma, Adobe Creative Suite, or similar).
- Experience with animation and video editing software (e.g., Adobe After Effects, Premiere Pro, or similar).
- Familiarity with UX principles and landing page design tools.
- Marketing Knowledge:
- Experience with display and paid social media platforms.
- Strong understanding of lead generation strategies and how creative assets impact performance metrics.
- Soft Skills:
- Initiative and creativity; a proactive approach to proposing and developing new ideas.
- Strong attention to detail and a knack for balancing aesthetics with performance goals.
- Excellent communication and collaboration skills.
- The ability to iterate quickly.
Preferred Qualifications
- 2+ years of experience in digital marketing creative design or related fields.
- Demonstrated success in creating lead-generation-focused creatives.
- Ability to balance multiple projects and meet tight deadlines in a fast-paced environment.
NRG Energy, Inc.
1201 Fannin Street
Houston
Texas United States
www.nrg.com/home.html
