Description
Role Summary/Purpose:
- The Grid Automation Services Customer Analytics Leader is responsible for market research and analysis to support GA Global Services growth target. The role will be responsible for gathering data from a variety of sources and building a global view of customer needs and market players positioning to support the development of GA Services strategic direction.
Essential Responsibilities:
- Perform research and gather data about customers' needs and roadmaps, competitors' positioning, and market conditions with focus on Energy market segment
- Gather information such as customer demographics, preferences, needs, and buying habits using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
- Analyze data using statistical software and data science methodology
- Convert complex data and findings into understandable tables, graphs, and written reports to drive decisions
- Develop global heat map and profit pools for GA Services and communicate effectively to key stakeholders
- Support GA Services Product Managers in market segmentation efforts, articulating value propositions, and GA Services market positioning
- Monitor and forecast technology, industry, and services trends and propose actions to adjust GA Services strategic direction based on data analysis
- Prepare reports and present results to GA Services and GA Leadership team
- Measure the effectiveness of GA Services marketing programs and strategies
Qualifications/Requirements:
- Bachelor's or Master's degree in Statistics, Math, Data Science, and/or Business Administration/Marketing
- 5+ years of experience using statistical software and data science methodology for market research
- 3+ years of Energy industry experience demonstrated by a good understanding of customer needs and industry trends
- Strong math and analytical skills
Desired Characteristics:
- Ability to influence and lead cross functional teams
- Analytical skills, ability to understand large amounts of data and information.
- Critical-thinking skills and detail oriented
- Strong communication skills for gathering information, interpreting data, and presenting results
- Strong interpersonal and leadership skills
Contact
General Electric (GE)
Alabama United States
www.ge.com
From the same category : product management
