Tata Power
Tata Power Mumbai Distribution sensitizes 40,000 people directly through its 'Ghar Ghar Me Jan Jagruti Abhiyan'

September 7, 2017

Tata Power, one of India's largest integrated power companies, has been working relentlessly to spread awareness on safety not only at the workplace, but also for the community. In line with this commitment, Tata Power has implemented its Ghar Ghar Me Jan Jagruti Abhiyan' to create safety awareness amongst people living below overhead electricity lines. Tata Power managed to sensitize more than 40,000 people directly through this safety campaign thus ensuring no line tripping or human suffering instances for the fourth year consecutively during festivities like Makar Sankranti and Ganesh festival, where instances of people coming in contact with high tension cables or live wires are at its peak.

Under this unique initiative Tata Power employees visited different locations under high voltage transmission lines to create safety awareness among the community at large. For this activity Tata Power engaged an NGO who has been involved for conducting "Jan Jagruti Campaign" which includes street plays and interaction with women's group and youth. These efforts of Tata Power in spreading consumer and community safety are further intensified during festivals that increase the likelihood of people coming in contact with electricity due to unsafe practices like flying kites under transmission lines, leaving wires open at Ganesh pandals, bursting crackers close to electric stations.

Speaking about this safety initiative, Mr. Ashok Sethi, COO and ED, Tata Power, said, "We, at Tata Power give high importance to safety and wellbeing of all our stakeholders. We are delighted to share that through 'Jan Jagruti Abhiyan' we have managed to achieve no casualties in the last four years during the kite flying and various other festivals. Our campaign which has received an overwhelming response gives us motivation to continue with these awareness drives to spread the safety messages concerning the transmission lines. We are thankful to all the Tata Power employees and volunteers who made this programme a tangible success."

Through the Jan Jagruti Abhiyan, Tata Power also organized special awareness programs during pre-monsoon, Ganapati festival with the objective of reducing electrical accidents that may be caused by unauthorized living in areas which are close to high voltage transmission lines. Due to these efforts of Tata Power there has been a marked improvement in the safety awareness amongst the people living below transmission lines.

About Tata Power

Tata Power is India's largest integrated power company with a growing international presence. The Company together with its subsidiaries and jointly controlled entities has an installed gross generation capacity of 10466 MW and a presence in all the segments of the power sector viz. Fuel Security and Logistics, Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. It has successful public-private partnerships in Generation, Transmission and Distribution in India namely "Tata Power Delhi Distribution Limited" with Delhi government for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country's first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. It is also one of the largest renewable energy players in India with a clean energy portfolio of 3144 MW. Its international presence includes strategic investments in Indonesia through a 30% stake in the leading coal company PT Kaltim Prima Coal (KPC), 26% stake in mines at PT Baramulti Suksessarana Tbk ("BSSR"); in Singapore through Trust Energy Resources to securitize coal supply and the shipping of coal for its thermal power generation operations; in South Africa through a joint venture called Cennergi' to develop projects in sub-Sahara Africa; in Zambia through 50:50 joint venture with ZESCO for 120 MW Hydro which has become operational in 2016; in Georgia through AGL which is a joint venture with Clean Energy, Norway & IFC for development of 187 MW hydro project and in Bhutan through a hydro project in partnership with The Royal Government of Bhutan. With its track record of technology leadership, project execution excellence, world class safety processes, customer care and driving green initiatives, Tata Power is poised for a multi-fold growth and committed to 'lighting up lives' for generations to come". Visit us at: www.tatapower.com

For further information, please contact:

Shalini Singh Head - Corporate Communications
The Tata Power Company Limited
Email: shalinis@tatapower.com

Sneha Dev / Jaison Rebello Rediffusion / Edelman
9958000706/ 8286939726
Email: sneha.dev@edelman.com

For more information:

Tata Power Company Limited

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