Overview
The Senior Public Affairs Specialist develops and executes strategic communications that support Southwest Power Pool's proactive public affairs priorities and strengthen understanding of SPP's mission, positions, and role in the electric energy industry. This position translates complex legislative, regulatory, policy, industry, and organizational issues into clear, accurate, and compelling communications for external and internal audiences. The role partners with subject matter experts and organizational leaders to develop messaging and communication strategies for complex or high-visibility issues. The Senior Public Affairs Specialist is a strategic thinker and strong relationship builder who applies strong judgment, research, writing, and strategic communication expertise to help ensure SPP communicates effectively and consistently on matters affecting the organization and its stakeholders.
Core Responsibilities
- Develop and execute public affairs communication strategies and materials that clearly communicate SPP's priorities, positions, and perspectives to appropriate audiences.
- Translate complex legislative, regulatory, policy, industry, and technical information into clear, accurate, and audience-appropriate communications that support understanding of SPP and its priorities.
- Develop high-quality public affairs content, including talking points, briefing materials, presentations, fact sheets, issue summaries, correspondence, digital content, and other communications needed to support organizational objectives.
- Monitor emerging issues, policy developments, regulatory activity and external trends that could affect SPP's reputation, stakeholders or ability to fulfill its mission and recommend proactive approaches that support organizational readiness and reduce communication risk.
- Identify communications opportunities and potential reputational risks and develop proactive strategies to address them.
- Partner with External Affairs, Legal, Regulatory, subject matter experts, and organizational leaders to ensure public affairs communications are accurate, consistent, timely, and aligned with SPP priorities.
- Provide strategic communication counsel on complex, sensitive, or high-visibility public affairs matters, recommending messaging approaches that appropriately address organizational considerations and audience needs.
- Develop and maintain key messages, talking points, briefing materials and communication resources that enable consistent representation of SPP positions across public affairs activities.
- Prepare leaders and subject matter experts for communications and media engagements by developing talking points, presentations, briefing documents, anticipated questions, and other communication resources.
- Manage communications for assigned public affairs initiatives from planning through execution, coordinating input and approvals to deliver accurate and effective materials within required timelines.
- Help establish SPP's positions and narratives around issues affecting reliability, markets and the evolving energy landscape.
- Evaluate communication effectiveness and incorporate stakeholder feedback, changing conditions, and lessons learned to continuously improve public affairs messaging and communication approaches.
Required Qualifications
- Bachelor's Degree in Communications, Public Relations, Journalism, Public Affairs, Political Science, English, Marketing, or a related field Or 2 additional years of experience beyond the requirements stated below can be considered in lieu of the degree requirement
- 6 years of relevant professional experience in communications, public affairs communications, corporate communications, external communications, public relations, or a related field
Preferred Qualifications
- Experience developing communications related to public policy, legislative, regulatory, governmental, or industry matters.
- Experience in the electric utility, energy, infrastructure, regulatory, or another highly regulated industry.
- Knowledge of the electric energy industry and the role of Regional Transmission Organizations (RTOs) or Independent System Operators (ISOs).
- Experience developing executive-level talking points, briefing materials, presentations, issue summaries, or other communications supporting external engagements.
- Experience with issues management and crisis communications.
- Experience positioning executives or subject-matter experts as thought leaders.
- Experience working in a matrixed or highly complex organization.
Southwest Power Pool Inc.
415 N McKinley
Little Rock
Arkansas United States
www.spp.org
