WHO WE ARE
Peoples Gas System is the fastest growing natural gas utility in the Southeast with career opportunities that fit your future. Our organization is diverse - in people, opportunities, and careers. We foster a dynamic and inclusive workplace where safety, innovation and collaboration are at the heart of everything we do.
HOW WILL YOU HELP DRIVE THE FUTURE OF NATURAL GAS?
The Marketing & Communications Strategist will support delivering communications objectives that align with the company's integrated marketing and communications plan focused on marketing, customer and stakeholder communications. Responsible for the development, coordination, and tracking of marketing and communications initiatives in support of Peoples Gas, TECO Partners and special projects as assigned. Identifies, tracks, analyzes and reports performance analytics to develop future marketing and communications objectives.
WHAT YOU NEED TO SUCCEED
- Associate degree from accredited institution
- Must maintain valid Florida driver's license.
- 5 Years Marketing and/ or Advertising work experience in the following areas of concentration: mass and targeted advertising, social media marketing, program development, or copywriting.
- Working knowledge of Microsoft Suite using Excel, Power Point and Word, and expertise in social media marketing specifically utilizing Facebook, X, Instagram, Pinterest and LinkedIn.
- Excellent written, oral and presentation skills required.
- Ability in reporting research results and interpreting customer needs.
- Knowledge of process improvement.
- Basic understanding of general financial feasibility of programs and services.
PRIMARY DUTIES & RESPONSIBILITIES
- Research, develop, implement, and track integrated marketing communications tactics and budgets in support of identified company and individual performance goals, including mass advertising, targeted marketing programs, specialized promotions, and customer communications.
- Coordinates the development, planning and tracking of social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent messaging, including strong cross-functional brand and influencer partnerships to increase brand equity, perceived product value and sales conversions. Serve as a content producer who develops multimedia communications including web posts, blogs, email marketing programs and social media posts to inform, inspire, and engage internal and external audiences.
- Identify, track, analyze, and report marketing performance, usage analytics and general market research to identify trends and apply data stories to develop future marketing strategies.
- Participate in the conceptualization, design, implementation and marketing of new energy-related programs and services for residential and commercial customer segments and distribution channel partners.
WHAT WILL GIVE YOU A COMPETITIVE EDGE?
- Bachelor of Arts degree in Advertisting, Communications, Marketing, or related field
- 4 years of data-driven marketing experience including campaign performance for both customer conversion and retention
- 2 years experience with marketing products and services to commercial and residential markets.
- Working knowledge of Infor and PowerBI and how to segment customers and apply predictive analytics to support customer acquisition and retention strategies
WHO WILL BE A PART OF YOUR TEAM?
TECO Partners Team Members, Peoples Gas (PGS) business functions including Customer Experience, Safety, Human Resources and Tampa Electric Communications & Marketing. Vendors, service providers, and customers and industry associations.
HOW YOU'LL CONTRIBUTE
Builds Strong Collaborative Relationships
Cultivates Innovation and Embraces Change
Drives Operational Excellence for Customers
Takes Ownership and Acts with Integrity
Thinks Strategically and Exercises Sound Judgement
WHERE AND HOW YOU WILL WORK
Some travel required in-state. Extreme fast-paced environment with high expectations for success. Occasional evening or weekend work to complete. Physical ability to safely lift, carry and maneuver display exhibit materials, etc., while setting up for tradeshows and other industry events.
Read the full posting.TECO Energy
702 N Franklin St
Tampa
Florida États-Unis
www.tecoenergy.com
