Consumers Energy is seeking a Senior Content Strategy Manager responsible for enterprise-wide content and messaging strategy for all customer communications. Working alongside a team of brand, communications and experience design professionals, the role will bring deep understanding of consumer behavior, media landscapes and emerging trends to drive engagement and optimize brand presence across digital and traditional channels. The Senior Content Strategy Manager will improve Consumers Energy brand perception by informing a content strategy roadmap to drive content planning, channel improvement, and communication design centered around core strategic message priorities and spanning key customer interactions. The role will help accelerate an emerging center of excellence focused on brand perception and customer engagement through delivery of a connected experience that leverages customer insights and best practices across disciplines.
The Senior Strategy Manager serves as a partner and advisor to the executive team. Leads cross-functional efforts, delivers complex objective analysis and insights, and executes on strategic initiatives. The incumbent will lead new projects, process improvements, customer experience enhancements, and drive business outcomes by building the strategy framework, translates strategies into actionable and quantitative operational plans and manages executions of identified operations activities. Support business customer communication and engagement that includes working through a matrix organization to cross functionally support process improvements and issue resolution. Work closely with peer organizations in support of complex rate cases, testimony, and tariffs which includes writing testimony. Responsible for written internal and external customer communications for use by the Business Center and ESM organizations. Partner with external business associations as needed and support Rates and Regulatory team in alignment on development and implementation of tariffs to include support on business customer communications regarding rate/tariff changes and assisting with writing testimony in support of rate cases.
The knowledge and skills involved with this position include but are not limited to:
- Knowledge of the business opportunities and challenges, sales data analysis, industry trends and marketplace events
- Ability to demonstrate strong organizational skills in a fast-paced work environment
- Ability to establish solid cross-functional partnerships and networks to contribute and execute cross-functional and business initiatives
- Strong communications (written/verbal), presentation and facilitation skills
- Possess computer skills in Microsoft Office Word, Outlook, and Excel applications
- Analytical Skills
- Able to achieve success without pre-existing roadmap of how to do so
- Able to differentiate and lead across people/process/technology solutions
- Able to create and sell vision across multiple functional disciplines
We encourage you to apply if you have:
- Bachelor's degree in marketing, communications, business, or related field with seven (7) or more years of applicable experience
- [OR] Associate's degree in engineering, business, economics, or related field with nine (9) or more years of applicable experience
- [OR] High School Diploma with eleven (11) or more years of applicable experience
- Experience in business process analysis/reengineering, financial analysis and modeling, organizational analysis, activity-based costing, and performance management
- Relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience and/or increase operational efficiency
- Demonstrated experience with start to finish planning/execution multichannel and omnichannel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile, social etc.
Preferred skills:
- Masters Degree
Consumers Energy
1 Energy Plz
Jackson
Michigan United States
www.consumersenergy.com
