The Sr. Digital Marketing Manager will be responsible for managing the multi-brand regional strategy for .com management, prioritization, maintenance, and optimization. Within this role, the Sr. Digital Marketing Manager prioritizes the backlog of enhancements and remediations, ensuring that customer experience is paramount and business value is optimized. This role will work closely with brand strategy, regional go-to-market, marketing communications, Digital, and IT teams to ensure alignment. The position requires strong influencing skills, collaboration, process, an understanding of industry best practices, and a passion for creating communications that support the customer journey. This role will manage a team of digital marketing specialists and will be charged with developing the team structure to support the needs of the business across brands and regions. The Sr. Digital Marketing Manager will discover, prioritize, champion, and support execution of personalized customer journeys through automation and other platforms. This role will assess status of websites and develop roadmaps to enhance performance and success. A successful candidate will demonstrate a(n) 1) passion for leadership and growing high-performing teams; 2) expertise in process improvement and project management methodologies; 3) ability to develop, implement and execute strategic marketing plans; 4) ability to effectively communicate to Sr. Management and cross-functionally; 5) ability to manage through ambiguity.
Essential Duties/Responsibilities:
- Lead digital marketing team toward effective, efficient, and optimal management of .com for several brands across multiple geographies.
- Develop team processes to effectively manage .com, including testing strategies, page optimization strategies, maintenance strategies, and reporting strategies.
- Develop roadmap plan for various omnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan).
- Investigate opportunities for dynamic content and develop roadmap to organize and execute.
- Uncover opportunities for efficiencies to enable speed to market for digital content creation to support the creative services team.
- Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams.
- Manages, maintains, and optimizes several websites within the brand portfolio.
- Support the implementation of the ideal customer experience for the residential and small business segments, including prospects and customers across regions, and supporting the multi-language web strategy.
- Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders.
- Facilitate weekly check-ins with clients and cross-functional partners to set expectations, manage scope changes and discuss prioritization of requests.
- Develop and empower team members and support their career paths as they learn and grow.
- Prioritize development backlog, considering multiple factors including business value, cost, brand strategy, and time savings.
- Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer.
- Work with digital, analytics and market research teams to track and drive initiatives for key metrics.
- The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty.
- Communicate and document short-term and long-term goals, requirements, deliverables, and release dates, as well as program results and impact.
- Collaborate with other region / brand customer experience leads to identify and share best practices and ideas.
- Monitor and evaluate competitors and identify ways to adopt their best practices.
- Perform other duties as assigned.
Working Conditions:
- Hybrid 3x per week and open office environment.
- Some overtime required as special projects arise.
- Minimal travel only as required for special projects or meetings.
Minimum Requirements:
- Bachelor's degree in marketing, business, or equivalent discipline. MBA required.
- 10+ years in digital and marketing experience with 3+ leading direct reports.
- Project management experience required.
- Ability to manage a team with competing priorities and initiatives.
- Online, web, and/or mobile experience required.
Preferred Qualifications:
- Working knowledge of digital marketing best practices.
- Proven ability to adapt in a flexible and fast-paced environment.
- Demonstrated ability to translate customer and prospect needs into requirements. Ability to use hard data and metrics to back up assumptions.
- Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner.
- Ability to work in a team environment or independently.
- Ability to accept feedback.
- Ability to manage through ambiguity.
- Ability to take initiative and be proactive.
- Expert user of Microsoft Office, especially Excel and PowerPoint.
- Experience working within content management systems.
Education:
- Bachelors degree in marketing, advertising, business or related field, MBA required.
NRG Energy, Inc.
1201 Fannin Street
Houston
Texas United States
www.nrg.com/home.html
