June 2, 2025
Electric Energy Jobs

Strategic Content Writer

Organization:
Alliant Energy Corporation
Region:
United States, Wisconsin, Madison
End of contest:
February 24, 2021
  This job posting has expired
Type:
Full time
Category:
Communications/pr
Description
Job ID 5067BR

Job Responsibilities

  • Achieve business outcomes around customer satisfaction, outreach, and customer education by creating a comprehensive 12-month content strategy.
  • Create compelling content that provides context for customers and communities of the company's purpose-driven strategy.
  • Create content for a broad audience, as well as, audience-specific content for strategically identified audiences and stakeholders that can be shared by third-party partners in newsletters, web sites, etc. to reach their memberships.
  • Monitor media for key or assigned topics; recommends responses to insert the company into the story and leverage media pitching, news release development and social media, as appropriate.
  • Evaluate content and channel effectiveness and implement new approaches and strategies to improve engagement. Use data to refine personas for each channel to create a strong foundation for content strategy.
  • Create short- and long-term editorial plans that demonstrate deep understanding of public perceptions and industry issues. Weigh risks and complexity of external factors in guiding and influencing message development.
  • Consider competing and changing priorities, resources, and time demands to produce plans that are realistic and achievable.
  • Provide solutions to possible roadblocks by proactively raising concerns and addressing.
  • Evolve, improve, and update content when needed based on trends and content performance. Align content and overall voice with corporate brand guidelines.
  • Provide support to internal teams and assist in developing key messages specific for various channels and campaigns.
  • Select appropriate channels to maximize content delivery.
  • Work as part of a team to create and execute external communication strategies.

Job Qualifications

Preferred Experience and Education

  • Bachelor's Degree with an emphasis in Marketing, Journalism, Communications or related field preferred
  • Master's Degree Communications or related field preferred
  • 5 years of experience in external communication and/or media relations preferred.
  • 5 years of experience editing and writing for an external audience or news outlet preferred.
  • Prior experience and expertise with Search Engine Optimization (SEO).

Knowledge, Skill and Abilities

  • Knowledge of content management strategy and execution.
  • Excellent writing skills in English with a working knowledge of AP Style
  • Knowledge of online content management platforms and social media best practices
  • Ability to work collaboratively inside and outside the organization to ensure high quality content
  • Ability to write content designed to connect with a variety of key stakeholders across a variety of styles including
  • brand journalism, advertising copy, informational/educational tools and more.
  • Ability to work effectively in a diverse and inclusive work environment.

It's not just what we do; it's how we do it.

  • Live safety. Everyone. Always - Our first priority is that nobody gets hurt.
  • Do the right thing - We keep our promises and conduct our business openly and honestly.
  • Care for others - Together we create a workplace where people feel like they belong and can use their unique backgrounds, talents and perspectives to their fullest potential.
  • Make things better - We partner with our customers and communities to solve problems, create opportunities and help make life better.
  • Act for tomorrow - We use resources wisely, care for the environment and continuously improve ourselves and our company.
  • Think beyond. Be bold - We create and embrace change, innovate beyond current practices and use our curiosity to find new solutions.

Read the full posting.

Contact

Alliant Energy Corporation

4902 N Biltmore Ln

Madison

Wisconsin United States

www.alliantenergy.com