Cision has an exciting opportunity in the company's digital marketing team. This role will own the daily management and maintenance of Cision's North American web properties, supporting all content and code enhancements across multiple websites, ensuring that the websites meet customer experience, engagement and conversion objectives.
About us:
Cision enables PR and communications professionals around the world deliver a data-driven communications strategy by helping them identify influence, craft campaigns and attribute value, all in one best-in-class software platform.
Cision's content marketing objectives are to:
- Educate potential buyers,
- Boost brand awareness,
- Establish thought leadership
- Drive demand for all of Cision's media intelligence products and services by telling a unified global brand narrative.
Cision is the world's best-in-class software provider of monitoring, targeting, creation, distribution and analytics services and its content needs to reflect this.
The ideal candidate will have a broad understanding of all aspects of websites development, and assist the marketing team in designing, programming, and modifying websites, from layout to functionality using industry best practices through the website content management systems (WordPress, Clickability), and HTML, Javascript, CSS, and MySql programming.
Key responsibilities:
- Manage daily updates and uptime for Cision.com and other Cision website properties, including content updates, code changes, enhancements, and website optimization
- Deliver HTML5, Javascript, jQuery, Bootstrap, SQL, and PHP programming support
- Manage 3rd party solutions supporting websites, including Adobe Analytics, Google Analytics, and Adobe Test and Target
- Expertise with website tag management, required for website analytics and tracking
- Establish, report, and optimize website KPIs to help drive design decisions, customer experience optimization, and website performance
- Monitor, measure, recommend and implement web changes to support brand funnel engagement metrics and conversion goals. Ensure success metrics for the strategy are defined, with ongoing measurement of delivery
- Support content strategy for persona driven web journeys
- Proven track record supporting a global website environment, including a proven success in improving Search Engine Optimization (SEO)
Required Technical and Professional Expertise:
- Experience working in Agile development environment
- PHP development expertise
- Strong WordPress expertise, including code customization required; WordPress theme and plugin development desired
- Apache experience with web server configuration
- Experience working in, and maintaining sites, hosted in AWS EC2 instances, including Linux OS and Commands to connect
- Experience using MySQL to create new databases and tables, insert, select, delete, and backup.
- Experience with Git version control system for website code, for checkout, commit, pull, push, merge, branch, etc.
- HTML5 development
- Demonstrated understanding of all aspects of web development, including information architecture, SEO, user experience, content strategy, conversion optimization, and web analytics
- Experience working in a complex, global matrixed organization
- Experience with online analytics tools such as Adobe Analytics and Google Analytics to measure impact, identify trends, conduct a/b tests, and deliver continuous improvement on core website KPIs
- Strong understanding of underlying web technologies, including CMS systems such as WordPress. Clickability, and Adobe AEM
- Excellent communication and stakeholder management skills
Cision Inc.
130 East Randolph St., 7th Floor
Chicago
Illinois United States
www.cision.com
The Cision Story:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud , the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
